An Analysis of Islamic Business Ethics in E-Wallet in Indonesia with A Case Study of Go-Pay

This article aims to examine the E-wallet business from perspective of Islamic Business Ethics. The reality in transactions still raises pros and cons terms its validity according framework. study uses a qualitative descriptive method phenomenological approach. tendency people industrial era 4.0 use digital-based application services requires proper literacy for short long term goals. results this indicate that various types applications, one which is Go-Pay, allegedly contain things are contrary can be seen, among other things, provision special discounts or free shipping Go-Pay users, as well deposition user balances conventional banks (ribawi banks). Contemporary scholars who argue transaction permissible because wadi'ah contract framework paying ujrah advance. Whereas forbid qardh (debt receivable) so if it brings out benefits then included usury. In implementing ethics e-wallet cases, users must pay attention Islam purpose maslahah. As suppliers, they prioritize aspects legitimacy, product halalness, honesty, responsibility trustworthiness.